Blogs
AT stories and reviews from your peers
Thinking Inside the Big Box
19 August 2020

Before I became aware of what disability means to me in the context of the disability community, I had (and maintain) an abiding love affair with stuff that fixes stuff to other stuff like: Velcro, Sugru (opens in new tab), tape, wire, cable ties, and those new washable temporary sticky pads. I love screws and nails, but even more I love functional components and mounts like Lego for adults!
But what has only just started to enter my consciousness is not just how to adapt my working environment to allow me to have more ready access to my tools or to hold things still, but stuff like using a box to make a fridge higher, using roller drawers to allow for easier access, or using a fitness band for physio exercises.
I’d noticed that many families were sharing how awesome Kmart is for this kind of thing. They really hit the nail on the head when it came to providing lines of toys, fitness, and home items that were both functional and stylish at low price points. It seemed like they must have had someone really clever in their marketing department who revamped their image.

So when my attention was pointed to their “Independent Living Buying Guide” and I was asked what I thought; I said that I thought that it seemed like they noticed that people with disabilities were buying their stuff and so they wanted to lean into that market. But the thing is, what they nailed when they went from commonly used therapy stuff marketed to the broader market, they just forgot about when they opened their Independent Living line of products.
Apart from the Folding Walking Stick - Floral, everything looks like what a sick person would use. That made me feel something inside that wasn’t pride and happiness. However, in discussion with others I am aware that products don’t have to be stylish to be beneficial. That’s true. Still, I feel that since they seem to have been so good at providing other product lines that are colourful and stylish, why does the independent living range of products (i.e. targeted at people with disability and aged folk) suddenly mean we don’t get notes of style to let us live independently with dignity?